Black agave

Tequila Cien Rifles ® is a tribute to a people that started a movement concerning the freedom of an entire country, which make us fill us with pride, exalting the land, the abundance and the wealth of México. Our brand was born in 2020 as an initiative to satisfy the most demanding tastes, offering a tequila of the highest quality applying extrictly regulated processes with the best of our land.

Black agave

Tequila Cien Rifles ® is a tribute to a people that started a movement concerning the freedom of an entire country, which make us fill us with pride, exalting the land, the abundance and the wealth of México. Our brand was born in 2020 as an initiative to satisfy the most demanding tastes, offering a tequila of the highest quality applying extrictly regulated processes with the best of our land.


How To Make A Premium Tequila

Tequila & Hat
Storytelling

*The following text is a dramatization. Do not use this text as a historical fact.
Amid the Mexican Revolution, Emiliano Zapata, a brave, courageous soldier, led an army made up of peasants, laborers, and indigenous people, who were most affected during Porfirio Diaz´s dictatorship. Zapata had one goal in mind: to restitute the lands given to the communities and then stolen from them by foreign companies and landowners. History says Emiliano Zapata was betrayed by Venustiano Carranza and ambushed at Chinameca, Morelos, where the bells rang ten times as ten soldiers shot him brutally.
However, the legend tells, Zapata knew of this threat beforehand and disguised a soldier willing to die for him. Hidden by the peasants of a remote pueblo in Morelos, Zapata contacted Pancho Villa, who was already in profound disagreement with Carranza. Villa sent 100 soldiers armed with 100 rifles to Zapata´s way. As the government troops celebrated Zapata´s alleged defeat, it was him now who surprised them in the middle of the night. Determined to comply with his vow, Zapata and the hundred soldiers took back the 100 thousand hectares in Morelos and returned them to the families who feed half of Central Mexico to this day.
Emiliano Zapata reunited with Pancho Villa at Mexico City, where Carranza had been assassinated by his enemies. Villa offered Zapata the Presidential Chair, which the chieftain humbly refused. Instead, he accepted the bottle of Tequila handed out to him. He drank in vigor, in health, and in victory. Clamoring: “100 rifles for Justice, Freedom, and Law!” and left the palace, armed only by the bottle and fearing nothing more.
Old Folk swear Emiliano Zapata can still be seen, riding his “As de Oros,” fighting for peasants restlessly and drinking to the honor of those 100 rifles and their shooters who finally brought peace and prosperity to his beloved land.